JU-NNA A/W 24
On the 18th of February, JUN-NA presented the A/W 24 collection in Shoreditch.
Returning to London Fashion Week with their ninth collection, the luxury womenswear brand which is driven by the mission to "transcend boundaries between art and commerce," left a lasting impression with a distinctive take on business style.
The collection drew inspiration from the intricate dynamics of Japanese working drinking culture and the nuanced social hierarchy within the industry. Strutting down the catwalk, the models deliberately stumbled, slouched, and flaunted deconstructed versions of stereotypical office wear, including blazers, shirts, trousers, and skirts that seemingly hung off the body.
The collection incorporated a playful twist with printed details on white shirts, offering a captivating contrast to the dishevelled presentation. The inclusion of everyday work paraphernalia, such as newspapers and coffee cups, added a touch of realism to the surreal atmosphere, blurring the lines between the runway and the everyday hustle.
The brand's innovative exploration of rebellion within traditional business style has undoubtedly left a mark on the London fashion scene, solidifying JUN-NA's reputation as a trailblazer in the industry.
We had the chance to speak to designer Jun Nakamura backstage and learn more about his creative process;
Q - What was your main inspiration behind this collection?
A - “I’m from Japan, I found interesting pictures of the businessmen in Tokyo. We created the collection in a business manner.”
Q - What is your creative process like?
A - “We work with artisans from Asia, so we get inspiration first and also we need to figure out any technical limitations with artisans, and normally before seasons talk to the Japanese artisans and discuss what can be done, and if there are any issues we try to come to a solution. And then we begin creating.”
Q - As part of that creative process, do you have any muses?
A - “Not particularly, but when we create garments we have Japanese women in mind and we want many Japanese women to be confident.”
Q - Looking at the materials used in your collections, What is your fabric selection process?
A - “I try to keep everything sustainable, like as much recycled fabric as possible. We also sew biodegradable garments and hand prints. We are very conscious of the fabrics which we use.”
Q - Lastly, What can we expect from your brand in upcoming seasons?
A - “Before, I started taking inspiration for a collection from art, but we are changing our way of getting inspiration a little bit. We want to add more humour.”
See the full collection below
photos provided by Black PR