London-based fashion brand ‘NOK NOK’ is set to release their new AW24 menswear collection “Never Ending Sin”. With an anticipated release date set for the edge of late August / early September, fashion enthusiasts are waiting in eager anticipation for what promises to be a spectacle of unparalleled style and audacity…

Ibizian-born designer, Angel Nokonoko, launched the label in 2021 after graduating from the world-renowned fashion school Central Saint Martins. His experience prior to launching his label consisted of working for none other than internationally acclaimed high fashion brands, Christian Dior and John Galliano.

Inspired by a clash of the vibrant tapestry of urban subcultures and the timeless legacy of rock royalty! Drawing inspiration from the electrifying spirit of legends like Hendrix, Joplin, Cobain, and Lynott, Nokonoko transcends mere fashion to become a pulsating celebration of life itself. With each stitch and seam, the brand invites you to embrace the essence of fun, freedom, and fearless self-expression.

Nokonoko promotes the fun, outgoing party people, as well as Ibiza’s infamous nightlife (the city that never sleeps) through his clothing and embodying the attitude through the brand’s hashtag “#lifeisaparty”.

From the hypnotic glamour of snakeskins to the kaleidoscopic eruption of various tye-dye designs and the rugged charm of washed denim, each piece is an arrangement of textures and hues that reflect the multifaceted nature of the human experience. So dare to be different, dare to stand out, and let Nokonoko be your guide as you embark on a journey where every moment is a celebration and every day is an adventure.

For their A/W24 collection, the brand took centre stage at London Fashion Week when presenting their show titled “LIFE IS A PARTY” Part 1. Each garment became a vibrant expression of the brand's ethos, capturing the essence of punk rock vivacity, and attitude.

So, mark your calendars and brace yourselves for the launch of "Never Ending Sin", where passion meets precision, and menswear knows no bounds.

Head over to their website to see more HERE and give them a follow on Instagram @noknoklondon