Code Couture;
image via Etro AI
Campaign
How AI Redefined Fashion in 2024.
The fashion industry is getting a high-tech makeover, and artificial intelligence (AI) is at the forefront. In 2024 AI is walking the runway, reshaping everything from design to shopping experience. Curious about AI’s stamp on the fashion industry this year? Let’s take a closer look!
Image via Vogue Runway
When Robots Get Artsy
AI isn’t just crunching numbers anymore - it’s now a design collaborator. At Paris Fashion Week, (pictured above) Balmain used AI to add a surreal twist to its heavily embellished signature designs. Think pixelated textures, morphing patterns and 3D visual effects that reinforce Balmain’s status as a brand on the cutting edge of luxury fashion.
Try before You Buy - Virtually
Want to try on clothes but unable to try them on? Say hello to AI-powered virtual try-ons. Platforms like DressrX let you try on clothes virtually using AI (artificial intelligence) and AR (augmented reality). Just upload your measurements or scan your body via smartphone for a 3D model, and you can virtually ‘try on’ garments - an instant hit with tech-savvy Millenials and Gen Z shoppers.
Image via Etro AI Campaign
Tradition Meets Tech
AI is not just making cool prints: it’s redefining how we think about the creative process. Etro’s collection at Milan Fashion Week (pictured above) reimagined its iconic paisley print using AI, exploring endless colour combinations and geometric distortions. This of AI as having your own Creative Director, or better yet, an infinite mood board, innovating at lightning speed.
Fitting you like a Glove
AI is now offering personalized pieces that fit like a second skin, making AI the fair godmother of fashion. At New York Fashion Week Altuzarra showed custom-fitted pieces using real-time body scans. This process involved capturing precise body measurements to create tailored garments to each individual’s body shape.
Meanwhile, Bodify, an AI-powered startup, perfects sizing through body data, ensuring that clothing fits perfectly. Forget the one-size-fits-all: the future is all about one-size-fits-YOU.
Image via @cladwell
Pocket-sized Stylist / Personalized Stylist, But Smarter
AI styling tools like Stitch Fix, Zalando, and Cladwell (pictured above) offer personalised clothing recommendations based on real-time consumer data, such as shopping habits, body type, and social media. It’s like having Anna Wintour on speed dial but less intimidating.
AI: Your New Fashion Bestie
In 2024, AI is more than a tool: it’s fashion’s best friend. From innovative designs to custom-fits, AI is about merging creativity with coding to create pieces that are personal, sustainable and cutting-edge. Welcome to the new era of Code Couture.
