Rokh x H&M

 

Photographs provided by H&M

Take a look at every piece from the new collection.

 

Rokh founder and Central Saint Martins graduate, Rok Hwang is the next designer to collaborate with H&M, and it’s a good one.

Rok has an impressive portfolio of big names under his belt, with experience spanning from Chloe to Louis Vuitton and notably, his experience as a ready-to-wear designer at Celine under the Creative Direction of Phoebe Philo. The launch of his brand Rokh in 2016 led to his pieces being worn by the likes of Kendall Jenner, Hailey Bieber, and Lady Gaga.

The women’s and menswear collection boasts Rok’s versatile and adaptable features. From detachable-hem dresses to double layer trench coats. The collection also includes an array of office-inspired handbags and statement jewellery.

“Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Rok Hwang, creative director at Rokh.

*Available in selected stores and online - 18th April.

Explore the full collection below;


Tanya Tottey

Tanya Tottey is a freelance features writer and digital editor from the North-West of England. After studying Fashion Media at Condé Nast College of Fashion & Design she went on to launch ayw magazine in the summer of 2023. As an avid fashion enthusiast with an eye for styling Tanya shares the best of what the market has to offer.

@tanyatottey

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