What Happens When Fashion Meets Tech?
Photo by Aleisha Petafi
Jack Irving @ London Fashion Week
“AMPHITRITE”
This captivating fusion was brilliantly showcased by fashion designer Jack Irving during his London Fashion Week presentation this Friday evening in Spitalfields. Stepping into the venue, attendees were immediately immersed in an atmosphere of flashing lights and heavy, pulsating techno beats, setting the stage for a groundbreaking showcase that seamlessly blended innovative AI designs with his physical creations.
The focal point of the presentation was a mesmerising display where AI-generated designs were projected onto curtain-like screens, complementing the physical designs that were decked upon models who rotated on platforms.
Jack Irving's avant-garde approach to fashion reached new heights with his two-hour spectacle, unveiling a new, and captivating A/W 24 collection titled "AMPHITRITE." The exhibition featured a series of three inflatable garments, each donned by models who embodied an ethereal fusion of technology and haute couture.
Jack Irving, speaking passionately about his creations, expressed, "Whenever I create a piece, I always want to make sure that whoever wears it feels empowered, fabulous, and otherworldly."
The amalgamation of technology and fashion showcased by Jack Irving represents a shift in the industry, pushing the boundaries of creativity and self-expression. It is a transformative approach towards innovative design. As the fashion world continues to evolve, we cannot help but anticipate the next wave of collaborations that redefine the intersection of fashion and technology!
photos provided by Sarah Morton PR
