the Ultimate Trend Guide
Photo via Vogue Runway, Area S/S 24
Every Trend to Know This Season.
Girl Core
2023 was the year we embraced femininity and coquette core. In 2024 it’s not going out of style but it is taking on new forms. We’ve seen Simone Rocha, Molly Godard and AREA on the spring/summer 24 runway repping hyper-femininity with rosettes, lace and mesh frill fabric.
Designers like Sandy Liang, Yuhan Wang and Susan Fang are also adding playful and nostalgic touches to ‘girlhood’ in fashion. This spring, expect even more ribbons, rosettes and lace, with a twist.
images via Vogue Runway
Feminine Blouses and Gilets
In addition to ribbons, we’ll also be seeing more frilly blouses, puffed sleeves, peplums, embroidery, and funky collars. In addition, we see these often styled layered under quilted gilets. We saw these everywhere during autumn and winter and this season, they have had a spring update. Now they come with beautiful embroidery and bright colourful patterns.
images via Pinterest
Frills and Ruching
Big skirts and bubble hemlines are in this season. Think balloon skirts, mesh frills, tulle, and pleats. Brands like Caspar The Label, Belle The Label, Peachy Den and Damson Madder are killing it with their spring collection.
If you want to add some ruching to your closet this spring, look out for brands like Maria Dela Orden, Offkut Studios, Apres Studio, Niippy Studios, Gimaguas and COS. A stand-out piece from Gimaguas’ spring collection is their work blouse featuring bubble ruching.
images via Pinterest
Sheer Layering
We’ve seen sheer shift skirts all over the SS24 runway, from Sacai, Givenchy, Acne Studios, and Coach. There is also something feminine and sexy about a sheer lace, floral combo. Styled elegantly as a sheer set or in a more androgynous fashion with a pullover sweater, button-up shirt or graphic tee, which can be worn on any occasion.
images via Vogue Runway
Tomboy Femme / Masc Femme
Last spring saw the revival of the prep style with a modern allure, kudos to brands like Miu Miu, Dries Van Noten and JW Anderson. This spring, we’ll be seeing more unexpected pairings in fashion; the mixing of feminine and masculine elements, and the embellishing of the everyday silhouette with hyperfemininity.
We’ve already seen the Solomon x Sandy Liang sneaker collaboration last year. And then the Asics x Cecile Bahnson and Asics x Shushu Tong collab. We’re excited to see how these motifs evolve from footwear, and accessories to clothing in the coming months.
images via Pinterest / Vogue Runway
Athletic Chic
From the ‘Femme and Masculine’ aesthetic to ‘Sporty Fem’, brands like Arcana Archive, Coach and Monki are bringing edgier contours to the hyperfeminine aesthetic. Pairing the micro mini skirt with a leather jacket, bulky blazer or oversized sweater. Or the Adidas track bottoms with a fur coat, ballet flats and chunky gold jewellery. We love to see it.
images via Pinterest
Colour Combos
We saw red everywhere last Autumn and Winter, this season brings an addition of pink and red. Seen on the runway, Sandy Liang, Simone Roche, and Molly Godard show us how it’s done. We will also be seeing subtler hues in the form of butter yellow and baby blue this spring. So rummage through your wardrobe and have a play with these new colour combos.
images via Pinterest / Vogue Runway
Pinstriped and Pyjama Pants
Stick with me on this one. We have seen an uptick in pyjama pants all over Instagram and Pinterest and we will start seeing more options in the stores this season. Get to grips with how to style these and I promise it will be worth the risk. Dress these up with trainers or loafers, layer with a blazer and add on a cool pair of sunnies - and you’re ready to go!
images via Pinterest
Capri pants and Bermuda shorts
Lastly, a reinvisioned office-siren 90’s minimalism look that isn’t a look just for the office, but for a stroll in the park and coffee run in spring. This season is all about playing with proportions and embracing an awkward length. Seen styled with halter-neck squared tops, belts, Bayonetta glasses and heeled ballet flats.
images via Pinterest
